Paige Finn DohertyFounding Partner, Behind Genius · Founding Partner at Behind Genius Ventures

strategies you have to know for outreaching

26 Apr 2023 · 1 min

Watch on YouTube

0:59

In this instructional segment, the speaker outlines a practical framework for cold email outreach, whether for sales or fundraising. The approach begins with compiling a targeted list of prospects in Google Sheets, including names and email addresses sourced through various methods (e.g., blogs, email‑finding tools). The speaker then recommends deep research on each prospect by listening to or reading transcripts of their podcasts, extracting multiple (ideally three) specific, relevant details that align with the sender’s story. By embedding these three personalized bullet points in the outreach email, the sender demonstrates genuine research, depth, and respect, which markedly increases the chance of a response.

Chapters

So you can do cold email in a couple different ways. Like if you're doing it for sales or you're doing it for fundraising, what I'd suggest is building a list of people that you wanna reach out to. Put it in Google Sheets, put their names, put, you know, find their emails. There's a bunch of different ways to do that. Um, there's some blogs I'll link down below, but have their emails and then go through. And what I would recommend is like either listen to a podcast or read a transcript of a podcast that they've done. Pick out a couple of things that resonate with you. And I think this works best when you have 3 specific bullet points of things that they've done that resonate with your story. Because if you have one, when I read it, like when I get an email like that, I'm like, oh, that's cool. Like they did, you know, some research, but if they pull out like 3 different facts that resonate with my life, I'm like, oh, okay, this person like actually did their research and I am interested in having a conversation and responding to their email because there was a level of depth and respect.