Paige Finn DohertyFounding Partner, Behind Genius · Founding Partner at Behind Genius Ventures

streamlining field operations

4 Oct 2023 · 1 min

Watch on YouTube

0:33

The team built two products instead of one notepad: a complex tool for managers to configure workflows, and a minimal interface for frontline workers as simple as texting. This split lets non-technical staff work without learning software.

Chapters

experience was the other constraint. Like, we needed to have like the best experience for people that are not aware of how to use software tools. So because our approach was to replace the notepad, we created 2 different products, like one that's super complex for managers to set up everything, but one super simple, straightforward for a person that doesn't know how to use like a solution harder than sending an email or sending text.