Paige Finn DohertyFounding Partner, Behind Genius · Founding Partner at Behind Genius Ventures

the best advice Landon Campbell learned from co-founder of Twitter Ev Williams

8 Sept 2022 · 1 min

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In this short interview excerpt, the host asks about memorable analogies, and the guest shares the key piece of advice he attributes to Ev Williams, co‑founder of Twitter and Medium. Williams emphasizes the importance of focusing on solving a small problem for a small, specific group of people before attempting to tackle larger markets. The guest explains that this principle applies broadly to entrepreneurs, podcasters, and any content creator, warning against the common temptation to address massive problems too early. By honing in on a narrow focus, creators can build a solid foundation and later expand.

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Yeah, I loved your analogies. I would love to dig into, are there any analogies that have particularly caught your eye recently that you've been using?
Um, you know, the example I love to share, Ev Williams, founder of, you know, co-founder of Twitter, Medium. He kind of spoke about the best advice when it comes to starting a company or a podcast. And, you know, he just really shared the importance of Focus, you know, focus on solving a small problem for a small group of people first. And I think that that's wonderful advice that, yeah, it can go to any content creator that's making something, go to any entrepreneur. A lot of times we want to tackle the world and fix everything and solve, you know, all these large problems, but we only get there by focusing early. So really gotta pinpoint your focus, focus on solving a small problem for a small group of people. That's literally how we worded it. And that's kind of the same analogy that we've, we've used with the podcast.