Paige Finn DohertyFounding Partner, Behind Genius · Founding Partner at Behind Genius Ventures

the best case scenario to fight fast fashion

22 Mar 2024 · 1 min

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In this segment, the speaker envisions an optimal clothing‑rental ecosystem that could help curb fast‑fashion waste. Rather than instinctively searching Amazon or Google for new garments, users would first turn to a neighborhood‑focused clothing‑rental app. The app would prioritize items that are physically nearby—eliminating the need for shipping—while offering affordable pricing. By making locally available, low‑cost rentals the most visible and convenient option, consumer habits could shift toward reuse and away from disposable purchases.

Chapters

What is your like dream rental scenario if you had like full control over things? I think it would be the way people have like their first gut reaction is to look on Amazon for something or just even just Google cute dresses. I think my like the best case scenario would be people go to this clothing rental app first to look for their clothes because they're looking at what's accessible right now. What they can walk to to get, doesn't require shipping, things that are in their local neighborhood that are like at the tip of their fingers. I think if we can shift that to what's like most accessible in terms of like pricing and just like how close it is to you, that would be the best.