Paige Finn DohertyFounding Partner, Behind Genius · Founding Partner at Behind Genius Ventures

the first real dopamine hit

21 Jul 2023 · 1 min

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A person ran two anonymous fan accounts for Ariana Grande and One Direction in middle and high school, building 50,000 followers combined. That rush of validation became their first real dopamine hit, shaping how they'd later chase social media rewards.

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I'm curious to hear more about your experience. First dopamine and then how it's evolved. Yeah, so my first real dopamine hit actually didn't happen on my own account. So the dirty goss here is I used to run 2 different fan accounts, which were anonymous when I was in middle school going into high school. And I think cumulative, those were around Like 50K followers. I will— what were they fan accounts for? Never. I was gonna say, I'm not gonna say, but I'll just say it. It was Ariana Grande and One Direction. Good, good target. Yeah, great big market.