Paige Finn DohertyFounding Partner, Behind Genius · Founding Partner at Behind Genius Ventures

the importance of laying brick

29 Jan 2024 · 1 min

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0:56

In this segment of the YouTube video "the importance of laying brick," the speaker—co‑founder of the moving‑service startup Brickyard— reflects on the arduous, incremental nature of building their product. He likens the process to laying bricks, emphasizing that there was never a single breakthrough moment where revenue or partnerships suddenly surged. The discussion highlights the emotional weight of moving for customers, contrasting it with low‑stakes services like taco delivery, and underscores how this high‑stakes context shaped the founders, Matt and the speaker, as a "school of hard knocks" product. He also notes the broader venture‑capital boom of 2020‑2021, framing their experience within that funding wave.

Chapters

It, it was a grind. And, and so that's kind of how our cloth was cut, was like nothing ever came easy. And it was this product that just laying brick, like there was never a, a point where we had, you know, we, we cracked some, you know, partnership or something and our revenue like doubled overnight. Like it was just never that. And so we are sort of like a product of the school of hard knocks. You know, the moving is such an emotional thing for customers. Like you screw up a move, it's like you're not like screwing up a taco delivery, you know? So anyway, that is kind of like what built Matt and me, who's my co-founder in Brickyard. And, you know, our take, we kind of saw the venture world kind of go crazy, you know, in the later teens, early 20s, you know, 2020, 2021, obviously.