Paige Finn DohertyFounding Partner, Behind Genius · Founding Partner at Behind Genius Ventures

the importance of sales skills for successful funding

10 Oct 2023 · 1 min

Watch on YouTube

0:38

In this short YouTube interview, the speakers discuss practical advice for founders raising pre‑seed or seed capital. The core recommendation is to approach investor outreach as a sales process: adopt a sales‑oriented mindset, view investors as customers, and run the fundraising effort through a funnel. By treating the search for the right investor as a product‑market fit exercise, founders can more systematically identify and engage the investors who best match their startup, increasing the likelihood of successful funding.

Chapters

Is there any tips that you would tell yourself, you know, going back and like thinking about your pre-seed or your seed?
Yeah, I think I've learned a lot. And like I said, every level is a different level, but I think that the biggest thing is to run it like a sales process and view it like a sales process. And as somebody who comes from more of a sales background, that mindset shift helped me a lot to actually get through the process because All you're doing, you're trying to find, you know, the right product market fit in terms of the right, you know, investor for you really in terms of like finding that customer per se and just running it like a funnel.