When you keep interviewing the same creators, you get biased answers. The team switched to recruiting new creators who'd never used their product, using generic research tools to find people outside their usual circle.
the main breaking point was, you know, once you get into research, you want to do unbiased research, you don't want to have the bias of talking to the same creators knowing they're talking to someone at Patreon or at TikTok or at YouTube. So, you know, we would sometimes just talk to the same creators. And after a while, we thought, man, like, how do we just get new faces, new creators, maybe prospect creators who might not be familiar with our product. And we would start using, you know, the general user research tools out there.
Paige of Behind Genius driving an AI electric train in St. Louis (Intramotev Visit)
