Paige Finn DohertyFounding Partner, Behind Genius · Founding Partner at Behind Genius Ventures

the origin story of Statusphere

22 Aug 2023 · 1 min

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In this brief monologue, the CEO of Statusphere explains the company's purpose—scaling micro‑influencer marketing for brands—and outlines her personal background that uniquely positions her for this role. She recounts starting her career in 2011 at a PR agency, where she was tasked with running their influencer marketing program despite being a recent graduate. Her qualification stemmed from being a creator herself, running a food and baking blog that attracted brand collaborations. This dual experience as both influencer and agency practitioner shaped her perspective and set the trajectory toward founding Statusphere, a platform designed to help brands efficiently work with micro‑influencers.

Chapters

Can you share a little bit more about your story and what Statusphere is? Yeah, for sure. So yeah, CEO of Statusphere, we scale micro influencer marketing for brands. And a little bit about my background is I've been kind of on both sides of the coin of influencer marketing. So back in about 2011 was my first job out of college and I got hired by a PR agency. And the reason that they hired me to run their influencer marketing program was first because many people didn't have that much experience. So, you know, Even though I was fresh outta college, they were like, oh, we'll just let you, let you do this. But the reason they let me do it was 'cause I was also a blogger. So I was a creator and I was working with brands. So I had like a food and baking blog that was just a side passion project of mine. And it grew to the point where I was able to collaborate with different brands. I wasn't a massive influencer by any means, but it was really fun for me and it was a great creative outlet. And that's actually what led to like change the whole trajectory of my career.