Paige Finn DohertyFounding Partner, Behind Genius · Founding Partner at Behind Genius Ventures

the power of product obsession

13 Oct 2023 · 1 min

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In this brief dialogue, Speaker A praises the execution of product obsession, describing it as an incredible and cool phenomenon. Speaker B shares a sales anecdote where they used an Abe Lincoln‑styled persona to meet the CEO of a major textbook publisher. By having "Abe" compliment the CEO’s company, the ice was broken, the CEO smiled, and Speaker B interprets the smile as a sign that the sale is secured. The conversation highlights how deep product focus and creative, personable tactics can facilitate sales success.

The product obsession has just been like so incredible to see executed across that moment of time. So that's been really cool.
Thank you. And Abe is great even in sales meetings. I still remember we met the CEO of a pretty big textbook publisher just a few weeks back and we had Abe show up and say, hey, I really like the way you're building this company and He found it quite interesting to have Abe Lincoln compliment him, and it broke the ice. He gave a smile, and I like saying when someone smiles, they're sold. Sure, sure, yeah, breaks the ice.