Paige Finn DohertyFounding Partner, Behind Genius · Founding Partner at Behind Genius Ventures

this book shows you how to go viral online

21 Mar 2023 · 1 min

Watch on YouTube

0:34

In this YouTube segment, the speaker introduces Nicholas Cole's book, The Art and Business of Online Writing: How to Beat the Game of Capturing and Keeping Attention. The speaker, who comes from a traditional AP English and literature background, explains how the book chronicles Cole's personal journey to viral success online, the way that virality translated into client work, and the concrete frameworks the author provides for both generating ideas and consistently capturing attention. The speaker praises the book for its practical, actionable strategies that bridge classic writing training with modern digital content creation.

Chapters

Okay. The first one, this is a book written by my friend Nicholas Cole. It's called The Art and Business of Online Writing: How to Beat the Game of Capturing and Keeping Attention. Personally, I come from a more like traditional writing background. I really loved my like AP English, Lit and Lang classes, and that's where I take a lot of my inspiration from writing. But I will say that he does a fabulous job talking about his journey going viral online, how it brought him clients, like the specific frameworks that he uses. And he also has some really good frameworks for generating ideas.