Paige Finn DohertyFounding Partner, Behind Genius · Founding Partner at Behind Genius Ventures

Welcome to Seed to Harvest: Co-Founder of Boast AI & Traction, Lloyed Lobo

19 Dec 2023 · 1 min

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In this interview excerpt, Lloyd Lobo reflects on his lifelong pursuit of society’s definition of success, debunking the myth that one can become an overnight sensation like MrBeast. He shares the four strategies that helped his book become a Wall Street Journal bestseller, noting that 7,300 copies were sold in the launch week. The conversation then shifts to community measurement, with Lobo emphasizing that the "holy grail" is multi‑touch attribution—a capability that 99% of companies lack.

All my life I was chasing society's definition of success. It's a myth that you become a MrBeast on day one. The 4 things we did to make the book a Wall Street Journal bestseller, we sold 7,300 copies during the week of launch.
So how do you measure the success of the community?
It, it, holy grail is multi-touch attribution. 99% of the companies don't know how to do multi-touch attribution.
Hello everyone and welcome back to Seed to Harvest. I'm really excited to be welcoming Lloyd Lobo, co-founder of Boast AI and Traction. And also Wall Street Journal bestselling author from Grassroots to Greatness on the show today. So I met Lloyd through my friend David, who introduced us as 2 of his favorite community builders.