Founders share what makes fundraising brutal. One closed their first round in January 2022, then hit Ukraine, rising rates, inflation, and a market crash. The speaker uses brain, heart, and gut alignment to stay resilient when one inevitably lags.
Chapters
We went out and asked dear friends, you know, people who've been there and done that, like, what are some of the best practices that we can bring into the guerrilla ecosystem? What is the terrain ahead? What is the terrain ahead? Exactly. And we were told over and over, look, it's going to be a long road. It's tough. It's tough sledding. And I think you can internally kind of, you can intellectually internalize it. You're like, okay. But until, yeah, but until you go through it, you don't actually realize how Yeah. Difficult it is. And, you know, I believe there are 3 centers of intelligence in the body, the brain, the heart, and the gut. And oftentimes one is ahead of the other and you just need all of them to be aligned. And like going through a fundraising process, starting to raise in October of 2021, we did our first close in January of '22, and then war in the Ukraine, interest rate rising, inflation, market collapse, like all of that happened.