Most attribution tools fall short, so you'll need to pull data from Google Analytics, email platforms, and your CRM into spreadsheets. Track every touchpoint: emails, tweets, webinars, events. Each interaction counts as community engagement.
Are there tools to do multi-channel attribution?
There are some tools to do it. What are they? But honestly, they mostly suck. And so you got to jangle it together. And so for me, it's like the things that— Wait, wait, wait.
How did you jangle it? I'm really curious about this.
Yeah. So you, I mean, you just use Google Analytics and you use your email tools and you just pull it all into spreadsheets or your HubSpot or some analytics tool. But the way I think to do this is to say, how many activities do I do? Like if you think about it, any community at the end of the day, what is community? A community without communication is no community, right? An email is a communication, a tweet is a communication, somebody joining your webinar is a communication activity, somebody coming to an event. So you just need to keep track of how many times you touch somebody, right?
Mm-hmm.
And like, were they in or outta your database? How many times you touch them, right?
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