What books do CEOs of Biom Will Gahagan and Hank Schellenger read that influenced their company?

In a brief interview segment, Speaker A asks Speaker B about the book that most influenced his trajectory as a young adult. Speaker B, who has a design background, cites his admiration for engineers and architects who blend natural beauty with engineering simplicity, naming Jean Prouvé and Carlo Scarpa as foundational inspirations. He also mentions the business book Hooked: How to Build Habit-Forming Products as a key influence on his thinking about product design and habit formation. The exchange highlights the blend of design aesthetics and product psychology that shapes the CEO’s perspective.
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Speaker B mentions the book *Hooked: How to Build Habit-Forming Products* as a key influence, alongside his admiration for designers Jean Prouvé and Carlo Scarpa.










