Paige Finn DohertyFounding Partner, Behind Genius · Founding Partner at Behind Genius Ventures

What companies did CEOs of Biom Will Gahagan and Hank Schellenger draw inspiration from?

27 Sept 2022 · 1 min

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0:48

In a conversational segment, the host asks the product team about the design inspirations behind their new product, referred to as "the tube." The team cites several well‑known brands as sources of aesthetic and functional influence: Apple (including the magnetic closure of AirPods), Bang & Olufsen, Sonos, Yeti, Harry's, and Quip. They note that these companies inspire both the overall look and feel as well as specific features, such as the magnetic mechanism that surprised them when they learned it was derived from Apple AirPods. The discussion emphasizes that drawing from these diverse brands helps the tube feel more than just a set of headphones, adding playfulness and premium appeal.

Touching on the Apple product thing, who or what were some of your design inspirations when you were designing the tube specifically?
I mean, Apple's like a no-brainer. Bang& Olufsen. Yeah. Sonos is still inspiring us on some of our next product ideas as well. You know, I think that like Yeti is inspiring us in some ways. I also love companies like Harry's and Quip. I'm sure Willie's got some to add to that list.
I was going to say the one thing that we get a kick out of hearing from people because we had no idea was like the inspiration of that magnet. was the Apple AirPods. Oh, yeah. Yeah, it's like— Oh, yeah, it's like— It did it. I think that's you.
And then you start playing with it.
Yeah. Yeah, you sort of like— you sort of start playing with it. It becomes more than just headphones.
It's like this product you fall in love with.