A generalist VC explains why design-oriented pitch decks work best. They want to see the customer's day-to-day workflow and how your product changes it. That visual context makes the value proposition clear, even without detailed product specs.
Why is a design deck, or, you know, some of those elements exciting for you? Yeah, that's a really good question. So the reason why I prefer having something similar to the, like, workflow is, well, one, I'm more generalist, so I invest across a bunch of different areas. And one of the things that's important to me is to build empathy with your customer. It's really hard to do that if I don't know what they usually do in terms of the problem that you're solving. So it's like, what does their day-to-day look like? Put me in their shoes, like, help me understand the problem. And so it's not necessarily like designing the product, but it's like, how does the customer interact in the world and do this right now? And how would it be magnitudes better if they were using your product?
Paige of Behind Genius driving an AI electric train in St. Louis (Intramotev Visit)
