Monique Woodard, founding partner at Cake Ventures, invests in companies targeting the female dollar market and culturally rooted beauty trends. She backed Pamper Nail Gallery, a press-on nail company founded by Vivienne, after discovering it on TikTok.
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I would love to hear more about kind of like your investing process and maybe if you could share a story of a founder that you've invested in and how you've seen them grow over the year and a half. I would love to hear more about that.
Yeah. So I'm an investor in this company called Pamper Nail Gallery. It's a beauty company dedicated to press-on nails and nail art. So it fits into 2 layers of the cake. It fits into the companies that look at billion-dollar outcomes based on a few the female dollar layer of the cake. But nails and nail art have traditionally been, you know, art of minority groups. And, you know, you would always see Black girls with like fabulous nails. And so it fits into those 2 layers of the cake really, really neatly. I was introduced to the founder, Vivienne, and then I started following her on TikTok.