Monique Woodard, founding partner of Cake Ventures, is writing about the "second layer" of the market: women's spending power and how it builds billion-dollar companies. Skims, Fenty, and Shein scaled by targeting female consumers, driven by what Woodard calls the "female dollar."
Chapters
Can you talk more about like what you're noodling about or writing recently as well?
Yeah, well, one of the things I'm noodling about and writing on is, you know, the second layer of the cake, the increased spending power of women and how women drive companies to these big billion-dollar-plus outcomes. You know, I think, I think people discount it a little bit when they see a company like Skims, which is, you know, a unicorn company led by Kim Kardashian, or they discount a company like Fenty, also another unicorn company led by Rihanna, or they discount Shein, right? Huge, massive company that is multi-billion dollar company that is based on the consumption of women, right? And we can talk about sustainable fashion and whether that's a good or bad thing. But, you know, you can't deny that that company has grown significantly based on the female dollar, right?