How do you think about balancing a portfolio between consumer and B2B and consensus vs. non-consensus?

Paige Finn DohertyFounding Partner, Behind Genius · Founding Partner at Behind Genius Ventures

What is Cake Ventures Founding Partner Monique Woodard's strategy for building a balanced portfolio?

29 Jan 2023 · 1 min

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Monique Woodard, founding partner of Cake Ventures, balances her portfolio across consumer and B2B sectors and between consensus and non-consensus bets. She cites Pampers as an example of a non-consensus venture investment that generates substantial revenue, proving skeptics wrong about what venture can back.

Questions this video answers

Woodard cites Pampers as a non‑consensus consumer investment, noting its high revenue despite skepticism, illustrating that strong financial fundamentals can justify non‑traditional venture bets.

If you don't mind sharing a bit more about how you think about balancing a portfolio between consumer and B2B and like consensus and non-consensus, I would love to hear more about your strategy for building a balanced portfolio.
So Pampers, for instance, is obviously a consumer company. It was super non-consensus, still is very super non-consensus because when I talk about it, people are like, how is that a venture-backable company? And then I talked to them about how much revenue she's doing. Yeah. And they're like, oh, well, damn.
Yeah, yeah, definitely.
And then, you know, I invested in a company called Bright, www.learnwithbright.com, and it's using AI to, to power immersive training and reskilling for the emerging workforce, especially in service-level jobs, which is a big part of the Cake Ventures thesis around non-white-collar work, non-office jobs.