Paige Finn DohertyFounding Partner, Behind Genius · Founding Partner at Behind Genius Ventures

What is GenZ Tech & VC Producer & Researcher Rachel Braun's concern with growth tactics?

13 May 2023 · 1 min

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In this brief interview segment, Rachel Braun (Speaker B) discusses her perspective on growth tactics in podcasting. While acknowledging that growth strategies are important for expanding an audience, she warns that an excessive focus on such tactics can undermine a creator’s drive to produce high‑quality content. Braun emphasizes the need to balance audience growth with maintaining the integrity and excellence of the podcast’s message. She illustrates her point with an analogy to the Reduced Shakespeare Company, a comedy troupe that delivers high‑quality Shakespeare parodies, suggesting that quality can coexist with broader reach when managed thoughtfully.

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You've like also worked on like more highly produced podcasts where I feel like the goal is like really high quality, not necessarily like tips and tricks to go viral in that way.
Yeah. I like personally, I'm not a fan of like a million growth tactics. Yeah. Because I think sometimes, and not that I don't like growth tactics to grow a podcast, 'cause I think they're important, but I think sometimes when people focus on them way too much, It does diminish their, like, want to create the best quality they possibly can. And kind of being able to have like, okay, how can I convey the message I want to while still being able to grow is something that is like extremely important to balance. And like a good example that's not even in the podcasting space would be like, it's called the Reduced Shakespeare Company, I think. Wow. And it's this, it's this comedy group where they, I think they actually do like Shakespeare comedy, like Hamlet and things like that.