Lotus CEO Dhaval Patel writes investor updates as stories instead of standard business reports. He says investors get flooded with dozens of updates that blur together, but narratives stick in memory and make Lotus stand out.
I'd love if you could share maybe some of the stories that you've included in your investor updates, if you're comfortable sharing.
Sure. When I first started sending out investor updates, I figured, you know, for most investors, they have a ton of companies in their portfolio. They're probably getting tons of these emails all the time. And I, you know, I got to read a few and they're very sort of, you know, sort of business report-like, which is perfectly fine. But I figured if you're going to get 10 or 20 or 30 of them, after a while they sort of either start to blur out or, you know, they all start to feel the same structure. And universally seems to be everyone resonates with stories. Everyone likes listening to stories. Everyone remembers stories. And so I decided to sort of take a little bit of a risk and go out on a limb.
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