Put your strongest stuff first: the problem, solution, and team experience. Back every claim with data or emotion. Show the current workflow and the customer's pain points instead of just saying you solve something.
Don't bury the lead. I think that's the major thing that I keep going back to is like, don't bury the lead. Like give context for the most important parts of the company, like problem solution experience in asking those questions as early as possible. I think it's funny cuz sometimes I'll go through a deck and I'll be like, ooh, move this earlier, move that earlier. And it's like half the deck I'm like, move earlier. But I do think that Like there shouldn't be a lot of slides without data points to back things up. If you're trying to make a statement, present it with data or with an emotional connection to it. So for example, instead of saying, hey, we're solving this problem, it's like, okay, here's what that workflow looks like today, and here are all the problems that my customer is struggling with.
Paige of Behind Genius driving an AI electric train in St. Louis (Intramotev Visit)
