what is the most important goal of an executive coach?

20 Jan 2024 · 1 min
0:50

In this brief interview, the speakers discuss the core goal of executive coaching for founders: enabling them to develop independent conviction by learning to coach themselves. The coach emphasizes teaching founders to pause, reflect on their reactions, and ask themselves probing questions about why they respond a certain way. A crucial step before self‑coaching is shifting from a traditional manager role to a coaching role with their own team members. Instead of assigning tasks, founders are encouraged to run one‑on‑ones by asking what the direct report wants to achieve in the meeting, fostering a collaborative, inquiry‑based approach.

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