What's Nik Sharma's View On The Future Of Celebrity D2C Brands? #venturecapital #shorts

One of your recent brand launches was Feastables, which is MrBeast's new company. What is your view on the future of celebrity-founded or backed brands like Feastables or Chamberlain Coffee or Aviation Gin?

Specifically YouTubers, they have the best relationship with their audience just by nature of the content that's created and the length of the content and the depth. But as far as like celebrity-founded brands, every celebrity is launching an alcohol or a brand or something. The ones that don't fail are essentially the ones that, like, one, is it solving for a problem that consumers actually have? With Feastables, it's a 4-ingredient chocolate bar. It's something moms can be proud of when they give their kids. The second reason is why is this creator involved or what's the role of this creator creating this product? And again, in the Feastables case, it was like, well, Jimmy has Crohn's disease. And so having a chocolate bar with less ingredients that he can actually eat Makes a lot more sense.