Paige Finn DohertyFounding Partner, Behind Genius · Founding Partner at Behind Genius Ventures

when to utilize the problem solution set?

25 Oct 2023 · 1 min

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In this advisory segment, the speaker recommends that founders open their pitch by first presenting the problem‑solution set before discussing the current state of the business. The speaker stresses the importance of articulating the founder’s insight—backed by prior product experience—and explaining why that insight exists, who it affects, and the size of the market. The advice also highlights the need to convey a personal connection to the problem, to avoid generic, one‑size‑fits‑all pitch templates, and to ensure clarity in the early framing of the pitch.

Chapters

One of my recommendations was to frame what you're working on with the problem solution set prior to diving into where the business is today. And I liked, we had this part of the conversation where you just like very strongly said like, I have insight, like I've built products like this before. And I was like, yes, that, like start with that and like tell me like, why do you have this insight? What's important about it? Like how many people does it affect? What does that look like in terms of market sizing? And it's like, okay, you built products like this before. Like, why? Where? Who? Like, why do you have a personal connection with it? And I think oftentimes there's like this narrative online of like how you should pitch a company, but I think it looks different for everyone. And to start with those very basic problem solution set and have a lot of clarity.