Paige Finn DohertyFounding Partner, Behind Genius · Founding Partner at Behind Genius Ventures

which recent creator tool investments has BGV General Partner Paige Doherty made?

30 Mar 2023 · 1 min

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In this brief excerpt, Paige Finn Doherty explains how she connected with a founder via Twitter and subsequently participated in the startup's seed round, which was led by Andreessen Horowitz, and its Series A round, led by Cora Management. She also highlights a recent Fund 2 investment in Statusphere, an online platform that links brands with carefully curated micro‑influencers. Doherty praises Statusphere’s CEO, Kristen, noting her long‑standing YouTube experience since 2012 and prior role as CMO of a marketing agency serving large corporations, which gave her strong client relationships and expertise in micro‑influencer marketing. The team is based in Orlando, reflecting Doherty’s broader strategy of investing in founders she meets online and targeting companies outside traditional tech hubs.

Chapters

So I ended up DMing the founder on Twitter and I was like, hey, I think this is a really interesting platform. I'm seeing it blow up over TikTok, you know, are you guys raising a round? And then after that, we ended up participating in their seed round led by Andreessen Horowitz and then also their Series A round led by Cora Management. Statusphere is a recent investment that I made out of Fund 2. It's an online platform connecting brands with carefully curated micro-influencers. But Kristen is an amazing CEO. She comes from a background of being a YouTuber, since 2012, and then she was also the CMO at a marketing agency that worked with a lot of public corporations. So she had trusted client relationships and they specialized in micro-influencers. She's built an amazing team out of Orlando. A lot of our investments are outside of traditional tech hubs because I'm so focused on investing in founders that I meet online.