Beck Bamberger cold-called Ralph Rubio of Rubio's as a teenager and got a response. He argues that being under 25 gives you a charm and boldness that makes it easier to get meetings with senior executives. Youth is a tactic.
Chapters
So your business background and talk show talent started when you were just 15, and you randomly would call CEOs in San Diego and ask for meetings to chat and learn. So do you remember who the first CEOs that you called were?
Hmm. I'm pretty sure Ralph Rubio got back to me from Rubio's, like emailed me back, and I was like, oh my God, now what am I gonna do? The, the thing that worked in tremendous favor, and I give this to anyone who's listening, is if you are young, As in under 30, even under 25. When you get over 30, it starts becoming less cute. Under the 30 set, especially if you're a teenager, man, you can get away with so much because youth is charming in a sense. So to get something from someone who can't even drive to the meeting is kind of shocking. And you can't even believe the boldness of that. So by all means, if you are in the under 25 set, Think of how you can use that to your advantage to do some audacious things.