Paige Finn DohertyFounding Partner, Behind Genius · Founding Partner at Behind Genius Ventures

Why did Cendana Capital Partner Kelli Fontaine and the Nano team choose to partner up with BGV?

2 Feb 2023 · 1 min

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In this interview excerpt, a representative from Cendana Capital (and the Sandana Nano team) explains why they chose to partner with Behind Genius Ventures (BGV). They emphasize their disciplined approach to portfolio construction, highlighting that beyond financial metrics, the strength of networks and the ability to tell a compelling story are crucial factors. They praise BGV’s talent for storytelling, noting that it helps startups effectively raise capital, attract customers, and communicate product value, making BGV an attractive partner for entrepreneurs.

Chapters

So I was wondering if you'd be willing to share a bit more about why you and the Sandana Nano team chose to partner with us at Behind Genius Ventures. Of course. So, you know, I think everybody that is familiar with Sandana knows that we're very strict on portfolio construction and what we want to invest in. But I think the piece that is the nuanced piece is the networks and why we invest in someone. And I think You know, you have a great talent for storytelling, and I think that's important to startups as they go out to raise capital to get to the next round. Are they telling the story to get customers? Can they tell their story? Do they understand how to communicate the value out of their products? So it's a very big sell, I think, to work with entrepreneurs, and you do it so well that I think people will buy into that you can help them as well. So that stood out to us.