How a new publisher used native apps to successfully launch their digital magazine

If you don't provide apps to your readers today, you'll miss out on the millions perusing the app stores and miss out on the best way to connect with your reader. In this video, we're going to look at how a new publication launched and has used apps as an integral part of their success. Tea Journey magazine launched in 2016 targeting the high end tea drinker. They ran a Kickstarter campaign and became the third most funded periodical ever, raising almost $100,000 in just a few months. They had 1,000 paying web subscribers and 500 paying App Store subscribers. Dan Bolton is the editor and is pretty happy with those numbers and has quoted Apps Work the benefit of apps is clear. Tjourney is literally in their readers pocket, bringing them closer to their audience than ever before. We take a look at what Nielsen reported that 80% of readers prefer apps over mobile web and we hear publishers reporting over 50% of readers on phones and also requesting an app icon to be on their device screen for easy access. Let's take a look at how it works. Regardless of whether someone signs up on the website or in the app stores, each new subscriber gains instant access to both the apps and the website. Publication workflow is a snap. Everything is managed in T Journey's WordPress dashboard for a one click workflow. When Tjourney publishes an article, it goes live on the web and the apps are updated automatically. They also have the benefit of managing just one subscription TABLE as their metered paywall is connected to both the site and the app stores, push notifications are sent out right through WordPress, ads are managed in WordPress and even the app menu is all run in Tjourney's WordPress dashboard. Without breaking the bank. Tjourney gets new subscribers from App Stores. They're putting their publication right in their reader's pocket and can now manage all their apps from one WordPress dashboard. For more information, visit getunipress.com or subscribe to our YouTube channel.