This is a short promotional/demo YouTube video by Pete Ericson introducing "Leaky Paywall," a metered paywall plugin built for WordPress. The video contrasts legacy hard paywalls (PDF issues, flipbooks) with a metered approach that lets readers sample a configurable number of free articles before requiring subscription, and shows a demo using the Austin Monitor. It also highlights integration with the Unipress app platform to publish to iOS/Android and closes with a download call-to-action.
Chapters
Digital subscription platforms today are complicated and are sending readers running. The introduction of PDF issues, Flipbooks and hard paywalls has resulted in a dramatic loss of digital audience and revenue for publishers. These legacy platforms hide your content from readers searching in Google and make it hard to share your articles in social media. Locking away your articles from search and social media guarantees your digital publication won't survive today. Your content and paywall need to work together to help you reach new readers, turn them into paying subscribers, and simplify your workflow. So what's the solution? We call it Leaky Paywall. It's a state of the art metered paywall built specifically for WordPress. What it does is let someone read a few articles for free because before requiring a subscription. It's the try before you buy model. And it works. The Financial Times pioneered the metered paywall and the New York Times is succeeding with it. And now we are making the metered platform available for your publication. Let's take a look at how Leaky Paywall works in the wild. We'll take a look at the Austin Monitor, which is a newspaper down in Texas, and how they attract new readers and turn them into subscribers. In this case, let's pretend I'm interested in a project called Pilot Knob. Let's say I do a search for Pilot Knob in Google. There's some interesting things happening there. Look at that. The first result is the Austin Monitor. This article is presented in full. I can read it, enjoy it, and maybe I'll decide to read a second article. The Leaky Paywall Meter lets you decide how many free articles you want to give to somebody before they have to subscribe. Now I'm coming into our third article, and in this case the third article requires payment. So now I'm presented with the prompt to subscribe. I can hit a subscription card and choose my subscription if I'm interested. And that's how Leaky Paywall attracts and converts paying subscribers. Another amazing thing it can do for your subscribers is automatically publish your articles, video and audio into iOS and Android apps. Leaky Paywall connects to our Unipress app platform to let you manage your subscribers and publish into your apps. In one WordPress dashboard, new readers find your articles through Google search and sharing in social media. They sample your content before deciding to pay and subscribe. Once they sign up, they can optionally download your apps to read your publication wherever they are. The bottom line? You'll attract and sign up more paying subscribers. And there's no extra work for you. You simply publish everything in one WordPress dashboard. Download Leaky paywall for free today and start reaching new subs.
