Publishers often mistake clicks for actual reads. Scroll-depth analytics, like tracking 75% page depth, show which articles people actually consume. That data shapes article length and helps target non-subscribers.
75% cutoff
Here's an interesting page. This is all about page scroll depth. And I'll just mention one thing that when I talk to publishers about, about this, it's not really even on their radar. I think most assume that the articles that are published and that are clicked on get read. But that is actually not the case.
No, it's a brilliant page. Honestly, when you showed this to me a while back, it wasn't on my radar either that we could pull this data. So this has become a popular page with my clients.
Interesting. Interesting, yeah. Is an article too long? You think you write a great article, but it's a really, really long article and you realize that it's not even making the, it's not even making the cut as far as the 75% cutoff, you know, then you might adjust, adjust the way you write your articles.
Right, right. And again it tells you which articles are, are really engaging and you know, on either the category type or just the content itself, it can, you know, give you ideas to try to target your non subscribers through different channels by looking at what people are really engaging with fully on our website.
Yeah, that's probably the most important point right there. You can see where if someone's willing to stick with you all the way down a long article page, you know you've hit gold.
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