Facebook's constant stream of content forces publishers to curate rather than create. The opportunity is packaging smaller bundles more frequently, like six articles every two weeks instead of twelve monthly, designed for a twenty-minute read that people actually finish.
Questions this video answers
20 minutes
Six articles every two weeks (offered as an alternative to 12 articles per month).
Chapters
Your comments about. Well, like Jesse, you were talking about, like the expectation of free that and oh yeah, Facebook. It's like we really. Facebook has drastically changed what we publish. Not only what, but how, but, you know, somebody is at a dog show and before the show is over, they've already explained, you know, how good their dog did and all the friends know it. You know, I can't publish really any news about trials that are going on or anything like that. Everybody already knows it. And so the focus of what we are trying to publish has changed quite a bit. Yeah, I'm not Zuckerberg's biggest fan, but I have to admire him. But you still, you have an audience and you can still take that and curate information together into a package that is digestible for readers. Exactly. Because we live in this. It's kind of like satellite radio. If I want to listen to Ozzy Osbourne, I can go to his channel. But I kind of look at Facebook. It's kind of like the AM radio where there's so much that I've gone on there and tried to find a person from my past and my gosh, how many names are Jim Jackson? There's a million. So it's difficult to filter through all that. Right, right. And that. And that's. I'll just dovetail on that. That's right. It's difficult to filter. And as a publisher, that's the opportunity you have to filter that, you know, the content for your reader. You know, there's an interesting statistic that came out a year ago. I think it talked about issues. So in the digital space, there's this fire hose of, you know, there are a lot of news blogs out there. There's a lot of real time news reporting, and we're getting a little tired of that. And we as humans crave sort of periods of time. And 20 minutes has actually been proven to be the ideal period of time to consume content. So you get an email in your inbox that says, hey, the new issue is live. You have four or five, maybe six articles in that issue that will take the reader maybe 20 minutes to read one or two of the articles. They, the key is that they're done when they finish. They feel a sense of accomplishment. And then so now they like what they read. And it's like, oh, I finished that issue, I'm done. So what I, you know, and I'm getting a little ahead of myself. But, you know, I would argue to any issue publisher is, you know, a lot of publishers come in and say, well, we're going to publish. I've seen, and I kid you not, 200 articles in a web issue. I mean, it's crazy, but why not publish six articles every two weeks instead of 12 articles a month and touch people more often and give them a more manageable amount of content to read?
