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The unnecessary digital publishing workflow pain

Name: The unnecessary digital publishing workflow pain
Uploaded: 2016-10-12T15:25:32+00:00
Duration: 58 s
Channel: Pete Ericson
Description: Pete Ericson criticizes the fragmented, manual digital-publishing workflow: publishers must recreate content for multiple outputs (PDFs, flipbooks)…

12 Oct 2016 · 1 min

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Pete Ericson criticizes the fragmented, manual digital-publishing workflow: publishers must recreate content for multiple outputs (PDFs, flipbooks), update websites and apps separately, manage different payment gateways, and often send email blasts and social posts manually. He calls this repeated rework unnecessary and argues publishers should pre-produce content and avoid constantly fussing with technology.

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So let's. So we were talking about the mess, the marketing mess, digital publishing. This is what Jesse touched on earlier, is the workflow mess. So we have all these separate efforts that are happening. You have to create PDFs, you have to create flipbooks, you got to update the website, you got to update the apps. You have different payment gateways to deal with. Sometimes you have to send out the email blast manually. You're essentially reworking your effort every time you want to reach to a different platform. And even social posting can be automated and is currently a manual effort. So the workflow is something that I personally look at and say, this is crazy. I mean, this is insane. You want to pre produce content, you want to reach out to advertisers. You don't want to be just constantly fussing with technology.