Pete Ericson spent ten years building websites for publishers and built Issue Manager to help them go digital. One publisher went from all print to all online and gained more digital subscribers in month one than it lost in print.
I've been building websites for over 10 years now for commercial clients and recently we launched Issue Manager, which is software we developed to help the online publisher bring their magazine online. We serve local and regional magazine clients. We've built national publications and university publications and recently had a very, very interesting story where a print publisher came and went from 100% print to 100% online. And in their first month, the astounding thing that happened is they gained more new subscribers, digital subscribers, than they lost to print and that was a really big win. So what I'd like to do with you in this video series is share with you the things I've learned over the last decade or so about how to attract new readers through Google Search, how to use social media, what kind of digital content you need to produce, how to deal with smart devices and loads of other things you need to know how to and creating a successful magazine. So join me on this ride. I promise it'll be fun and it'll affect your bottom.
From Donations to Subscriptions: How KB Independent Built a Sustainable Local News Model
