Pete EricsonHelping publisher's subscription revenue flourish.

Your article page is more important than your homepage

Name: Your article page is more important than your homepage
Uploaded: 2013-07-12T16:49:28+00:00
Duration: 44 s
Channel: Pete Ericson
Description: A short YouTube transcript excerpt in which Pete Ericson explains that search engines can send readers directly to an article page (not the homepage)…

12 Jul 2013 · 1 min

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0:44

A short YouTube transcript excerpt in which Pete Ericson explains that search engines can send readers directly to an article page (not the homepage), using an example where a Better Homes and Gardens story ranks first for a query about arranging bookshelves; this direct landing can convert new readers into subscribers.

Chapters

How do you reach new subscribers with an online publication? Well, here, Google is your friend. And what I'm showing you here is an example of a search for a tip. In this case, it's tips for arranging bookshelves. And look at that. The number one result is a Better Homes and Garden story about arranging and organizing bookshelves. Now stop and think about that. The number one result for this search is a story inside a magazine that answers that question for that person who's searching it. So we skip the homepage, we go straight to the story, and a new reader lands on Better Homes and Garden and has a chance to subscribe to the magazine.