In this instructional video, the presenter explains how putting the founder or a relatable human face at the forefront of a brand’s social‑media presence can build trust and drive sales. Using Sarah Da Silva, creator of premium squat‑proof leggings, as a case study, the speaker highlights her authentic storytelling, confidence‑boosting messaging, and personal connection with followers, which make customers view her as a trusted friend. The talk then broadens the advice, encouraging any business to appear on‑camera—whether the owner, staff, or personal anecdotes—to engage audiences on a human level. Finally, the presenter demonstrates a social‑media analytics dashboard (listening and insight summary) that shows follower counts, post frequency, engagement per post, best‑performing content, and a content calendar, enabling data‑driven decisions. The video ends with a call‑to‑action to click a help button for further assistance.
Chapters
We're looking at how being the face of your business can drive more trust. Now this is Sarah Da Silva. She makes premium squat proof leggings. Now Sarah is front and center here. She is of all of her social media and followers have come to know and love all of her authenticity. So she's got a real passion for exercise, self care and self development alongside her positive attitude. And is it the heart of her social media posts? Customers really see her as a bit of a friend in the know, which is why they trust her, her product and they keep engaging. So here, as you can see, this is actually, you know, showing off her leggings and showing off how gorgeous they are. But what she's done is talking about her confidence about your body and all its flaws can only come from within. But there's one thing which can instantly boost your self image, which is the black panther leggings that she's created. Who agrees? So this is her showing that, you know, all bodies are different. It's that sort of, you know, like women embracing their bodies and not thinking about bod image so much and actually showing how, also showing how her leggings can make a drastic impact on how her body looks as well if the people want to have a little bit more confidence around their tummy area, for example. So what she's saying is embrace the flaws but if you want to boost it, then buy her leggings. So it's just such an incredible way to sort of, you know, show her own, I guess, you know, authenticity and show who she is as a person and, and basically sell her leggings as well. Now any business can do this, whether you just want to be a bit more on camera yourself, you know, talking about your product, talking about your, talking about, you know, I don't know, your dog, your cat, your kids, whatever it is, you know, just showing off a bit more about you. Or it might be that you've got members of staff who can make stars of the show. It might be, you know, that they're really fun, really engaging, it doesn't really matter. It's all about engaging people on a human level. And when you show your passion and personality, it helps you instantly connect with the right audience. Now for Sarah to keep her content working and understanding more about how she's performing on social media, then what I would suggest she does is she goes to the maybe platform, goes to listening and insight summary and here she just clicks herself and she can instantly see all of her followers across her platform. She can see how many posts she's done the average engage, how many engagement stories she's had, she can look at the posts per day. So how many posts is shat she doing a day now? Eight. You know, is it eight? Is it one? She can look at the engagements per post so it's understanding, right? Okay, so if I'm doing X amount of posts per day and I'm getting this amount of engagement, do we think that's right? But then we're looking at the engagement per day so it's tallying it all up and understanding if you're posting too much content, not enough, that kind of thing, then you can also view your best post here. So that's your best, most engaged post across all of the platforms. And then you can even go in and you can view your calendar so you can see all of your published content and all of your scheduled content in here as well so that you can instantly make some decisions off back of this. Now if you've got any questions whatsoever, please click on the little blue button. We love to help.
