In this instructional video, the presenter analyses the Facebook strategy of Changing Lives Community Services, a charity that supports vulnerable children through sport. The analysis highlights the organisation’s consistent posting frequency—typically one to two posts per day—which aligns with research on optimal Facebook engagement. The video details the varied content mix used (photos of centre activities, event updates, shared relevant posts, tags of partner organisations, clear calls to action, and strategic hashtags) and explains how this diversity keeps the feed engaging and searchable. The presenter then demonstrates the “Maybe” content calendar tool, showing how scheduling posts in advance, testing optimal posting times, and comparing one’s calendar to a competitor’s can help maintain consistency and improve reach. Practical advice is offered for other organisations: set realistic posting targets, experiment with timing, vary content, and use a content calendar to streamline planning. Viewers are invited to ask questions via a blue chat button and explore related videos on topics like hashtags.
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We're going to see how Changing Lives Community Services achieves the optimum amount of posts on Facebook. If you have any questions, please use the blue button inside maybe as it connects you to us all 24, 7. And we love to help. So let's just have a look here at their Facebook page. So Changing Lives Community Services is a community organisation that helps vulnerable children get involved in sport and other activities. And when looking at their Facebook page, there's a number of things that jump out that they do extremely well. But one of those is the consistency in how often they post. So they post regularly, but not too often. And if you do a quick Google search or look it up in any other way, most sources agree that one to two times a day is the optimum amount to post post on Facebook. And they really do achieve that pretty consistently. They don't tend to go more than a couple of days about posting. They tend to post in the week and most days they post twice. So the consistency is really apparent. And that's really important on social media because those optimal amounts are basically what has been proven to be the amount to post, to get the optimal amount of engagement without your followers feeling like they're hearing from you too often or not enough. Um, and as I said, on Facebook, it's one to two times a day and they really do achieve that extremely well. Um, so lots of images about what's happening at the center. They always see good amounts of engagement on their posts, which shows that the content is going down very well. But it's a nice variation, so you've got images of what's happening. They also share content from other feeds that's relevant to their audience. They'll update their audience about just events that are happening at the center. Said lots of images about what is happening, which is obviously one of the things that people would follow the feed for. But it is a really nice variation of content on here. They also tag in relevant other feeds. If the post is relevant to other organizations, they will tag them in. They've got obviously fundraising just here. So a clear call to action on this post in terms of what to do. But also really good use of hashtags. So obviously that makes your content searchable. So if someone was searching for who is talking about Harlow on Facebook, this post would obviously appear. So it's a really, really good mix they actually achieve. And what can we learn from that? Well, there's a number of things. One is absolutely be consistent. So try and achieve optimum amounts, but just set yourself a realistic target for how often you're going to post. That doesn't have to be the twice a day on Facebook. You know, realistically that you may only be able to achieve posting tw a week, but if that's what's realistic for your business, that's absolutely fine. Just do that and do that consistently. But play around with times to actually post just to see when your followers are most likely to actually engage with you. So that might be in the morning, it might be at lunchtime, it might be in the evening, it might be on the weekend. But you can play around with those times just to see when you achieve higher levels of engagement and vary your content. So as we can see here from Changing Lives Community Services, they've got a a nice mix of content that means that their followers don't feel like they're seeing the same things from them over and over again. It's just a nice variation and it's got a really nice, friendly, informative, fun feel to this feed and they really do achieve that very well. So let me show you how the maybe content calendar might be able to help you with achieving that consistency and that right mix. Well, obviously with a content calendar you can schedule your content in advance, so it's a big time saver. So obviously you can schedule a week's content ahead, but also you can actually make sure that your content is then being spread it through the week and is being posted at the times that you feel are optimum for your business. So you can see here his maybes content calendar, but you can also set to compare your calendar to another organization. So I've actually set this to Changing Lives just so we can actually see and that consistency is apparent. So they've obviously figured out that posting in the week is what works for them. These darker ones here are the Facebook posts. So again you can see that consistency of one to two posts a day. So if you've got another feed that you you aspire to achieve a similar posting schedule to them, you can actually set them here as a competitor calendar and compare your calendar to theirs just to see if it achieves the same look and feel. So it's a really useful tool. So I hope that's been useful. If you've got any questions at all, please use the blue chat button inside maybe as it connects you to us 24 7. And if you'd like to know more about any of the topics talked about on this video, like hashtags, for example, use the search below and you can find more videos about those. And I'LL see you on another video soon.
