In this instructional video, Polly Barnfield, OBE walks viewers through the Instagram strategy of Megalivia Extensions, a Hereford-based hair extension business. She highlights the importance of visual consistency—using similar lighting, backgrounds, and high‑quality images—while employing three‑image carousel posts with varied colors. The brand’s feed features before‑and‑after transformation posts and short zoom‑in/zoom‑out videos that capture attention. Effective hashtag usage is also emphasized to improve discoverability. Barnfield then demonstrates how the Mavie dashboard can help businesses identify their own best‑performing posts, compare with competitors, and explore top content within their sector, enabling them to replicate successful formats. The video concludes with actionable advice: learn which post types work, maintain image quality, and use Mavie’s listening and best‑post tools to refine Instagram strategy.
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We're going to take a look how Meg Olivia Extensions in Hereford creates thumb stopping content through super eye catching images on their Instagram feed. If you have any questions, please use the blue button inside Mavie as it connects you to us all 24, 7 and we love to help. So let's have a look at their feed. So Megalivia Extensions is based in Hereford City Centre center and they offer affordable hair extensions. So obviously what their Instagram feed is looking to do is really showcase the product as it is used. And what jumps out from these images is just the consistency, the quality, the lighting, the images are all obviously taken in a similar location. So you've got the theme of a very similar background, but obviously the images, you've got a set of three of each image, but you can see there's a variation clearly in colour. So it's very, very striking and it actually comes across very, very effectively. But what you can see that they actually do is these aren't all just still images. So just here you've got a before and after and obviously transformation. Posts go down extremely well because they clearly show what you can achieve by using the product here. So they include one of those for every image. But then also there's a really good use of videos too, so kind of zooms in to the before and then zooms back out to the after and it's extremely eye catching and appealing. But added to that they have great use of hashtags. So obviously if anyone is searching for any of these terms, they will actually find these posts when they do so. And I think you'll agree just the consistency in quality and the consistency in the look and feel of what they actually do on the feed pulls together to equal a very, very effective Instagram feed. So what can we learn? Well, absolutely. Here they have found something that works for them. So they take three different types of posts, different types of image for each particular shot, and then they post that consistently and it works. And they often spotted what works for them. They've made sure the quality of images there, they've helped with the consistency when they've actually taken the images with the same or similar background. And it all sticks together to be extremely effective. So absolutely, you know, learn what posts actually work for you and when you know that, obviously do more of it. But also, you know, make sure when you take images, the quality of your image is there, especially on Instagram, because obviously it is the image that speaks volumes on Instagram. But yeah, I hope that's been useful. Let me show you how maybe can actually help you with that. So on your maybe dashboard you'll have your best post and the best post of another organization that you can set just here so you can actually spot what works for you and for another brand that you either aspire to or maybe a competitor, just so you can obviously do more of that type of content. But not only that, if you look under listening and best posts, you can actually look at the best post in your place or in your sector or for a particular social media channel. So obviously you can really see in lots of different ways what type of content is working well in your place or in your sector. So you can look to incorporate more of that type of content onto your social media feeds because it absolutely should be spot what works and look to do more of that. So I hope that's been useful. If you have any questions, use the blue chat button inside, maybe just here as it connects you to us 247 and we love to help. If you'd like to know more about any of the topics that I've talked about on this video, please use the search bar below as you'll find more videos on those particular topics and I'll see you on another video soon.
