Polly Barnfield, OBECEO, Maybe* · Maybe* - Infrastructure for AI Agents That Get Work Done

How a reel can show off your best work on Instagram

Name: How a reel can show off your best work on Instagram
Uploaded: 2023-10-24T13:17:50+00:00
Duration: 2 min 20 s
Channel: Polly Barnfield, OBE
Description: In this instructional video, the presenter analyses an Instagram Reel created by the bakery Grace and Cake to illustrate how service‑oriented businesses…

24 Oct 2023 · 2 min

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2:20

In this instructional video, the presenter analyses an Instagram Reel created by the bakery Grace and Cake to illustrate how service‑oriented businesses can use Reels to showcase their best work. The Reel compiles images of wedding cakes made throughout the year, includes professional wedding‑day photos, tags the venues where the cakes were displayed, and publicly thanks collaborators—including the owner’s husband—to boost reach and convey a personal, warm brand story. The speaker explains why this approach works: it acts as a visual portfolio, leverages Instagram’s algorithmic benefits of tagging, and humanises the business, all while requiring minimal production time. The video concludes that Reels are a powerful, low‑effort tool for any product or service business seeking to demonstrate quality, attract new clients, and deepen audience connection.

Chapters

Today, we're looking at how a reel can show off your best work on Instagram. This is grace and cake. And as you can see, they make cakes and they make some absolutely stunning wedding cakes for people's special day. Now, one of the great things about Instagram is in terms of, you know, being part of your strategy for social media, especially. Especially being somebody that, you know, obviously offers a service and beautiful products, is that you get to use it as, like a bit of a shot window, if you like. And that's exactly how Grace and cake creates it. So I'm going to show you the reel and then we're going to talk a little bit about it. So, as you can see, what she's done is she's created a little snippet of almost all of her Instagram. She's kind of pulled together all of the images of most of the cakes that she's made throughout the year. And she has, you know, they're also showing, you know, the professional pictures from the wedding days. And she's shown her. She's really kind of given, like, a real understanding of how beautiful the cakes are that she's made throughout the year. She caption tags all of the venues that she's worked with, which is also incredible, which means that she's going to get extra reach. She thanks everyone that she's worked with, including her husband, which not only makes her clients feel appreciated, but also gives us a little peek into her real life. So it's very warming, welcoming, but also, you know, it's just the most incredible reel. But it is ultimately that would have taken her, I guess, minutes, I suppose, to actually create. But in terms of the value that it gives, it's huge because it shows you, I guess, it inspires you. It gives you a bit of an understanding as to what the quality of her work would be like, and then also gives you a real insight into her and as a business owner as well, because it's a really personal post. So for me, this is how, you know, using reels as part of your Instagram strategy. If you are. If you have a service or a product that you can show off, this is just a really fantastic way of doing it.