How an indie restaurant create taste-bud tempting posts

We're going to see how Deja Vu in Hereford create taste bud Tempting posts. If you have any questions, please use the blue button inside maybe as it connects you to us all 24, 7. And we love to help. So let's have a look at how they do so well on their Instagram feed. So Deja Vu and Hereford is a cocktail bar and restaurant like no other. So they claim their aim, they say, is to deliver a drinking and eating experience that customers won't forget anytime soon. So I guess their challenge on their social media is to actually give their customers or give their followers a feeling or a slice of what experience they can actually expect if they actually visit their premises. So when we look at their feed, the thing that jumps out immediately is that their posts are eye catching. They're colorful, they're intriguing and they're fun. And they absolutely do make you want to try what they are showing in the image. And that's a bingo moment because that's exactly what obviously they will be hoping to do through their content is make you look at the post, be interested, be intrigued by what you actually see, and effectively go and visit them and actually try each of these things for yourselves. So the drinks look, look not just delicious, but they look intriguing. They've all got something quirky and a bit different about them. And the, the food images, I mean, the food just looks delightful. They've obviously invested in some very good quality images here and it actually shows in all of their posts. They've got great use of hashtags to obviously connect their content with the Hereford, the brunch, and obviously their own hashtag conversation. Deja Vu Hereford. But the consistency and the quality of the image actually shows. But they've also used things like transformation shots. So what you can actually see is you can actually see some images like here of kind of a before and after. So how the drink would arrive at you and what kind of happens. And it just creates interest. You just want to know how it works and what's in it and what does it taste like. And that's, that's exactly what they are looking to try and achieve. But the videos are excellent. I mean, they're one of a kind. If you watch this, it really does capture the eye. It's unique, it's interesting, it's a fantastic post. It really, really is. It just makes you want to try that, but also it just makes you want to know how does it work, what does it look like, what does it taste like? So they've done an exceptional job with that. And on all of their post, see a good level of engagement. You get people tagging in their friends saying, shall we go here? Shall we try this? And you know, that's a fantastic achievement for them on their Instagram feed. I don't know. One thing that springs to mind is like an autonomous sensory meridian response. So that's kind of a combination of positive feelings and a tingling sensation that's triggered by an auditory or visual stimuli. And if you can achieve that sort of thing through social media, you really are onto a winner. So if you can make people want to actually taste what you are picturing in your images, then you really, really are achieving something great through your social. And I think they actually do that on here. So a great job. They're basically giving their followers a feel of what experience they can expect if they actually visited. And actually doing that through your social media posts isn't actually an easy task, but it is one that they actually achieve exceptionally well. So what can we learn from looking at their feed? Well, absolutely. Investing in great images, whether they be ones that you take yourself or ones that you actually get somebody else to actually take, is absolutely worthwhile. It's something that you can do to obviously showcase in a very, very good light what you actually offer. So great images are key and also the use of video content too. So looking at the video that we actually watched, you know that video is uni one of a kind. It promotes interest and intrigue in what they actually offer. And you know that that is absolutely a great job. So great images, great videos, combine that with a great use of hashtags. So make sure your content is actually part of the relevant conversations in your place, in your sector and in what your posts are actually about. And you're onto a winning combination. So let me show you how maybe can actually help you with this. It's really important when you actually use different types of posts to obviously monitor what works well for you to make sure that you do more of that particular type of content. So on your maybe dashboard, you can actually see your best post. So basically you can see what's working well for you. So you can actually do more of that in your content plan. But under listening and the best posts, you can also look at the best posts in a particular place or sector or channel. So effectively you can look at in different ways what content is performing best on social media. So you can look to do more of that in your own social media content. So basically what you will see, you can obviously select the sector or the place or the channel that you want to look at just so you can see what's working best on social and effectively look to step and repeat and do more of that. So I hope that's been useful. If you have any questions, please use the blue button inside, maybe just here in the bottom right as that connects you to us 247 and we love to help. And if you'd like to know about any of the topics talked about in this video, use the search bar and you'll find more videos on those topics. And I will see you on another video soon.