Leeds City Council posted a detailed celebration of two community members, Rob and Kevin, showcasing their three-year contributions with photos and hashtags. The speaker argues this kind of content fosters goodwill and generates more positive engagement than standard council updates about bin strikes or road closures.
Chapters
Foreign. Today we're looking at how celebrating people can create a much more positive connection on social media. And this is Leeds council and I think, you know, with councils regularly, and they have to be at the bearer of quite negative news, quite a lot. So whether it's bin strikes or road closures. So quite a lot of the connection that people have with councils on, say, Facebook or Instagram can sometimes be, yeah, like, relatively negative. So what I really like is that Leeds City Council, they put this post up, so this is them sort of bringing light to the great achievements of local heroes. Everyone loves to hear about great things that have been going on in the local community and how people can truly help each other. And this is a really detailed post, truly celebrating some great people in Leeds and naturally is going to help the council connect better with, you know, like, their constituents and the people in the local area and attract a much more positive response and engagement than what they would perhaps get on other posts. So, as you can see, they even go into detail. You know, you can read more about the ceremony and the incredible work that Rob and Kevin have done over the last three years, visit the link in the bio. And then they've done some really strong hashtags as well. And here you can see the lovely photos, which is really, really nice.