Polly Barnfield, OBECEO, Maybe* · Maybe* - Infrastructure for AI Agents That Get Work Done

How creating carousels on Instagram can add more value

Name: How creating carousels on Instagram can add more value
Uploaded: 2023-10-25T11:32:06+00:00
Duration: 1 min 15 s
Channel: Polly Barnfield, OBE
Description: In this tutorial, the speaker explains how Instagram carousel posts can increase audience engagement, illustrating the concept with a concrete example…

25 Oct 2023 · 1 min

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1:15

In this tutorial, the speaker explains how Instagram carousel posts can increase audience engagement, illustrating the concept with a concrete example from musician Lola Young. Lola created a carousel that combined behind‑the‑scenes video clips of her preparing for a gig with a raw performance video of the actual show. The carousel showcases her talent, captures the crowd’s energy, and even generated humorous comments about audience members waving phones. By mixing authentic performance footage with backstage moments, the carousel provides viewers a fuller, more immersive experience, demonstrating how video carousels can be a powerful tool for artists and creators to promote their work and connect with fans.

Chapters

Today we're looking at how using carousels on Instagram can help create more engagement. This is Lola Young. She uses Instagram very much as a way of promoting her new music and what she does. And one of the things that she did which got her lots of engagement was actually creating a little carousel of videos here and her sort of before and after, if you like, her getting prepped for her gig. And here, this is her doing a performance. You can see everyone absolutely loving it there in the background, everyone waving their phones, which actually, funnily enough, people did comment on in there, which I thought was quite funny. But this is the video of her dinner performance and I think it's quite raw and quite real. She's got the lyrics popping up there and then the little carousel is the sort of behind the scenes, if you like. So it's a really good way of using videos in a carousel, which gives us full access to seeing her perform live at an intimate gig. And it show shows her talents and the kind of vibe of the crowds, but it also shows, I guess, you know, how things work as well.