Federation Coffee in Brixton uses witty, laid-back captions and location-focused images to match their in-person vibe on social media. The video walks through analytics tools like the Listening and Insight Summary to track follower counts, engagement rates, and top posts, then shows how to adjust tone, imagery, and posting schedule based on what works.
Chapters
Foreign.
Tone of voice on social media can.
Drive people over your threshold.
Now this is Federation Coffee.
It's a massive favorite in South London's Brixton market.
They've got a super laid back tone.
Of voice on social media, which is exactly what you can expect from the in person experience.
Meanwhile, their images always pay tribute to.
The vibrant market that they're home in. Making the most of residents love of all things Brixton.
This post is all about the image.
It gets people's mouths watering with this amazing, amazing sandwich and that's kind of first and foremost.
Then it shows off the shop in the background and their location, which again is all you want from an image.
Because you go, yes, I want this.
Yes, I get it here.
Brilliant. Then you love the caption.
It is just fun, it's witty and it's sort of clever tone of voice.
And quite tongue in cheek, just tells.
You exactly what you would expect from.
Them when you actually enter the shop.
So there's no surprises.
If it's not a bit of you.
Then you wouldn't go.
If it is a bit of you.
Then you would go.
This is all about being authentic and.
Having your own tone of voice on.
Social media which matches what people get when they cross your threshold.
Now, if I was Federation Coffee, I'd.
Want to spend some time looking at.
My insights because they clearly spend a.
Lot of time on social media.
They do really well and it's just.
About understanding at a glance how well you're actually doing.
So if you go to your maybe.
Platform, they would go to Listening and Insight Summary, then they would click their.
Own here and then here they would.
Be able to download their own reports.
But at a glance they can see.
How many followers they've got across all.
Of their social channels.
They can see how many posts they've done, how many engagements they're getting, how many posts they're doing per day across.
Their channels, the engagements per post.
So the average number of engagements per.
Post and then it's the number of engagements per day. They can even look at their best post.
So what's their best post from the.
Time period that they've selected and then.
They can view their calendar so they can see what they've got scheduled in.
What they did last week and then.
Just start to make some tweaks based on their stats.
