A feminist bookshop tags authors in posts featuring their books. When authors reshare, the post reaches their followers too. The algorithm also boosts visibility when it sees relevant tags, multiplying the initial audience.
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Today we're looking at how tagging can increase your reach on social media. This is the feminist bookshop and I absolutely love it because as you can see, they really truly understand, you know, like who they are, what they do, and very much target a very specific audience. So obviously book lovers who are interested in feminism and their posts generally are all usually about the actual books. However, this one is a couple of new books. So it's like almost like a new reading list. So what they've done is they've done like a really beautiful, colorful image which fits in with their branding and it shows all the new books that they have available, which are also, I guess, you know, within the theme of their shop, so very fitting for their target audience. And then within the caption, they entice you in with new in, so you know that it's brand new. So it gives you that kind of fear of missing out. But then it goes into detail about, you know, anticipated 2023 reading list. Dark academia set in gothic Edinburgh, a witch story unlike any other. And then they've gone into to mention what it is and then they've tagged in each of the authors. As you can see, this is a really, really strong and really good thing to do because what this does is if I was, I don't know here, the journalist, if I was the Wonder Woman community, if I was Carolyn Hayes, and then what I would be doing is I would be watching my tags, I would be resharing it. So then naturally then that bookshop is going to start coming up to all of their audiences as well as then obviously introducing the bookshops audience to authors that, you know, they might not have actually seen before. So it's a great way of obviously working with the algorithm on social media anyway. But it also means that you can, so you can increase your reach, but you can also increase your engagement as well.
