Polly Barnfield shows how Tide Banking uses social media to help small businesses instead of selling to them. Post payroll deadlines like P45 and P60 with links to detailed guides, join business groups, comment on other posts, and build trust that turns into customers and recommendations.
Chapters
Foreign. Today we're looking at how you can add value through social media. This is Tide Banking and they are an online digital banking service and primarily for businesses, especially small businesses. And obviously what they need to do is understand their market. So which AKA would be the small businesses and what they try and do is add lots of value through social media. So rather than it being about selling thing, it's about adding value, AKA giving people top tips on certain things that would be to do with running their business to make their life easier. So here what they've done is they've done key dates for small businesses with employees. So this is specifically targeted at people who have business, who have a small business and they actually directly employ people. And then they've put the different, different deadlines. They put in things like P45, the P60. Read More Tips so they've then put in the, they put in a blog as well. So they're trying to drive people from their social media to the bl and here they've put in the caption. Here are some important deadlines you might need to know if you're running payroll for your employee salaries. So what's great about this is that, you know, they're adding value. So they're not selling but they are giving an informative post. They're giving free support essentially through their top tips. So it's all about adding value as opposed to, you know, your traditional selling. But it ultimately does sell because it gains trust and then trust usually generates more income because let's face it, if you trust a business and you're more likely to go with them and stay with them and of course recommend them. So if I was tied, I would want to start engaging with other, with I guess, you know, all the small businesses that, that use me. So what I would do is I would go to the maybe platform, go to engagement and go to group and then in here I would start adding in. So here you can see you can add in any business. So it might be, you know, I don't know, like the series of small businesses that you support or it might indeed be businesses that you want to, you want to start using your service and you can create a group. So basically you would create the group in here and then you would go to sor. Just going to give you this as an example. You would go to all of the click on the group and then you would start to engage with them. So you start to like, you would start to comment, you might even reshare some of their posts to support them. And then what that does is it means that you're supporting the small businesses they're seeing that Tide, you know, for example, is supporting them, which is only going to, again, build trust. But then it also means that you might be coming up to their customers who again, might be other small businesses who might suddenly go, oh, what's Tide? And click on you and be interested. So, as always, click on the little blue button if you need any help.
