Polly Barnfield shows how Tide Banking uses social media to give away practical advice instead of selling. Posts cover payroll dates and compliance tips for small business owners, with links to deeper guides. Trust builds quietly, and customers choose Tide because it helped them first.
Chapters
Foreign. Today we're looking at how you can add value through social media. This is Tide Banking and they are an online digital banking service and primarily for businesses, especially small businesses. And obviously what they need to do is understand their market. So which AKA would be the small businesses and what they try and do is add lots of value through social media. So rather than it being about selling thing, it's about adding value, AKA giving people top tips on certain things that would be to do with running their business to make their life easier. So here what they've done is they've done key dates for small businesses with employees. So this is specifically targeted at people who have business, who have a small business and they actually directly employ people. And then they've put the different, different deadlines. They put in things like P45, the P60 read more tips so they've then put in the, they put in a blog as well. So they're trying to drive people from their social media to the bl and here they've put in the caption. Here are some important deadlines you might need to know if you're running payroll for your employee salaries. So what's great about this is that, you know, they're adding value. So they're not selling, but they are giving an informative post. They're giving free support essentially through their top tips. So it's all about adding value as opposed to, you know, your traditional selling. But it ultimately does sell because it gains trust and then trust usually generates more income because let's face it, if you trust a business and you're more likely to go with them and stay with them and of course recommend them, we.
