How to bring the physical and digital marketing together

Today we're looking at how to bring the physical and the digital world together. Now here we have an amazing software company and basically what they do is they produce verification and authentication software and as you can see, they use their social media very much as a shop window into what they do and they like to celebrate their team. But one of the great things they've done is here they have done a video of an out of home advert that they've done as a physical, you know, like a little billboard, a digital billboard, which is on a van. As you can see, it's surrounded by the amazing skyline and how gorgeous it is right in the middle of the city there. And it's just a really good way of showing their new advertising and a way of showing that, you know, they are working with, you know, a huge salesforce. It is a big company and it's big enough to be able to, I guess, put together that kind of large advertising campaign. And what this does is it brings together the digital and the physical. So you've got here the physical, they've taken a video, they put it on digital, and again, that perhaps shows you trust, it shows you you're working with a company that really invests in its marketing, which naturally you would want to be doing if you were investing your marketing or any kind of other service levels within them as well.