Polly Barnfield, OBECEO, Maybe* · Maybe* - Infrastructure for AI Agents That Get Work Done

How to celebrate personal wins using social media

Name: How to celebrate personal wins using social media
Uploaded: 2023-10-25T12:36:33+00:00
Duration: 1 min 55 s
Channel: Polly Barnfield, OBE
Description: In this commentary, the speaker explains how businesses can use personal milestones to boost engagement and trust on social media, using Green Ginger…

25 Oct 2023 · 2 min

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1:55

In this commentary, the speaker explains how businesses can use personal milestones to boost engagement and trust on social media, using Green Ginger Digital’s Instagram post announcing a newborn as a concrete example. The digital agency, based in Kingston upon Hull, shared a heartfelt baby announcement, detailing the baby’s birth date, weight, and introducing him as the "newest recruit." The speaker highlights that such authentic, warm content creates a "warm and fuzzy" feeling, fostering trust and encouraging audience interaction. The post generated numerous positive comments from both individuals and other businesses, demonstrating increased engagement. The speaker also notes that including a subtle brand logo in the background does not detract from authenticity, as long as the primary focus remains on celebrating the personal moment. The overall message encourages businesses to share behind‑the‑scenes personal wins, emphasizing that genuine connection can be more effective than purely showcasing skills or services.

Chapters

Today we're looking at how to celebrate your personal wins to create engagement on social media. Now this is Green Ginger Digital. So they're a digital agency based in Kingston upon Hull and as you can see, they use Instagram very much as their shop window to try and attract people to book their services. However, this post is a little bit different. This is super cute and it's all about babies. Everybody loves babies, especially on Instagram and social media generally. And I absolutely love how they've shared such an important moment of their personal lives with their clients. It instantly makes me feel, I guess, you know, like very warm and fuzzy. Creates that trust because they've trusted us and welcoming in the brand new recruit, if you like. So to Nick and Hannah, and they've explained that, you know, this gorgeous little baby, they've put, you know, what age he was, sorry, what date he was bo on, they've put what weight he was and they've just said he's absolutely perfect. And they've introduced him as the newest recruit, which I think is very, very sweet. There we go. Isn't it gorgeous? So I think, you know, sometimes social media doesn't have to be about, you know, that you have to show off, I don't know, you know, like, you know, your skills, you have to show up this, that and the other. Sometimes it is just about connecting and people connect with people, people want to buy from people and everyone loves to comment on this kind of post which is naturally going to increase their engagement and let's face it, doesn' help. It doesn't sort of hinder anything if you have like a little cheeky logo in the background, does it? And as you can see, everybody has responded and it's lots of businesses as well, just saying, you know, how happy they are and how cute the baby is. So yes, anything like that. Just make sure that you actually post it. There's no harm in putting a little logo and things in the background, but make sure, you know, you do actually celebrate, you know, the amazing things that go on behind the scenes within your business.