Polly Barnfield, OBECEO, Maybe* · Maybe* - Infrastructure for AI Agents That Get Work Done

How to celebrate your team on social media

Name: How to celebrate your team on social media
Uploaded: 2023-10-26T09:14:46+00:00
Duration: 1 min 54 s
Channel: Polly Barnfield, OBE
Description: In this instructional video, the presenter analyses a Lincoln Rugby Club social‑media post that celebrates its player of the month and player of the…

26 Oct 2023 · 2 min

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1:54

In this instructional video, the presenter analyses a Lincoln Rugby Club social‑media post that celebrates its player of the month and player of the match. She highlights how the post effectively uses tagging (the club, the director, and the player), celebratory imagery (the award ceremony, branded backdrop, and a happy player) to generate engagement. She then offers concrete recommendations to boost impact further: explain why the player earned the awards, add a short video with commentary, and provide richer narrative context. The overall message is that purposeful celebration—through tagging, visual branding, and storytelling—drives higher interaction and helps audiences connect with team members.

Chapters

Foreign. Celebrate your team to get more engagement on social media. This is Lincoln Rugby Club and as you can see naturally they're going to be posting about the various rugby games that they've got and the various things that they've got going on. It's all about engaging with people who love rugby. But what I really love about this post is here. So this is the director of the rugby club's player of the month. And then these put these tagged in the player here and then they've also put that he was also the well deserved player of the match as well. So basically they're saying that he was the chosen rugby player, Rugby Rugby club player of the month and also the, the player of the match as well. And then you've got him being handed a lovely bottle and here and all the refinery and you can see everything in the background, you know, of the branding and all that kind of thing. And it's just a really, really nice thing because they look really happy and really excited. And I think the great thing about it is a couple of things. So not only have they tagged in, you know, that they're at the rugby club, they've tagged in the director of the, of the rugby club and then they've tagged in the player as well. And so naturally that's going to get more engagement anyway. But it is, you know what, it's just a really fun celebratory image showing, you know, that people celebrate people. And I think when it comes to sports or any kind of team effort, that is one of the most important things. It's about getting to know the players. And I think even here it would have been great to have written why, you know, to elevate it even more, you know, why did he get player of the month? Why did he get player of the match? It might have even been an extra little video to do some commentary on it. So that's just I guess some added bonuses that could be put in. But all in all, I think it's such a good post.